Private beta open

Know about the pitch before it lands.

Sonde monitors 25+ trade press, tender, and procurement sources across DE and EU — and tells your BD team what to act on before competitors know.

Request accessSee how it works
25+ sources acrossTrade pressPublic tendersProcurementBusiness news
Sonde
Signals
Pipeline
Companies
Reports
Search signals…
CK
All signalsTendersPersonnelBudget149 signals · Last 7 days
RFPAutomotive · DEDue in 14d
971h ago
Major automaker puts brand and digital communications up for pitch across Europe
Integrated creative and digital account across six European markets. Estimated volume €12–18M p.a. Agency presentations planned for May.
AI Insight
Pitch window open. Incumbent losing after 4 years — internal pressure on performance proof and digital maturity. International setup preferred.
Suggested action
Submit credentials with EU market coverage and automotive cases within 72h.
Open detailsSave to listAssign
Leadership changeFMCG · DE
843h ago
New Chief Growth Officer at leading FMCG group — starting April 2026
Moving from international consultancy. Digital transformation and performance focus declared priorities for first 100 days.
Suggested action
Contact window: 60 days. New leadership typically reviews all agency mandates. Prioritise relationship building now.
Open detailsSave to list
TenderPublic sector
886h ago
EU tender: Strategic communications consultancy for federal agency 2026–2028
Framework contract over 3 years · Volume €4.2M · Deadline 12 May 2026 · Multiple lots possible.
149
Signals
23
High priority
8
New today
5
Deadlines <30d
Sources · 4 active
Trade press
6 sources · DE
Tenders
3 databases · DE + EU
Business press
3 sources · DE
International
8 sources · EN
Time range
24h3d7d30d
Signal types
Tenders47
Pitch alerts38
Personnel29
Budget shifts22
Other13
Sectors covered
InsuranceRetailAutomotiveFinanceTelcoFMCGPublic sectorTechnology
25+
Sources monitored across DE and EU
10+
Scoring criteria per signal, matched to your agency profile
5
Signal types, each scored for your profile
30d
Signal history for account context
01 · Monitor

25+ sources. Classified in real time.

Sonde scans trade press, tender databases, and procurement registries — every article classified and scored against 10+ criteria.

sources · last crawl 15:42
CategoryArticlesSignalsStatus
Trade press · DE11238OK
Public tenders · DE3116OK
EU procurement238OK
Business press · DE477OK
International · EN8411OK
Social signals——Q2
Private Tenders——Q2
23/25 sources active · next run in 48 min
02 · Score

A scoring model that learns with your team.

Each signal scored on urgency, sector fit, and competitive exposure. The model learns from your team's behaviour — which signals are opened, saved, or dismissed — and sharpens with every interaction.

opportunity score · breakdown
Opportunity score
92
High value
RFP
Sector match96
Time urgency88
Signal strength95
Competitive exposure72
Relationship proximity64
Weighted composite · updated per crawl cycle
03 · Act

AI tells you exactly what to do next.

For every high-score signal, Sonde generates a specific suggested action — who to contact, what angle to take, and why now.

insight + suggested action
AI Insight
New CMO at REWE — agency relationships are typically reviewed in the first 60–90 days.
Suggested action
Reach out to Jan Müller (Strategy, REWE) — met at DMEXCO 2024. Now is the right moment.
→ DetailSaveDismiss
04 · Predict Available Q3 2026

Spot opportunities before they go public.

Sonde detects recurring tender cycles, seasonal budget patterns, and historical procurement rhythms — and predicts when the next pitch window opens.

predictions · next 90 days
Federal Employment AgencyHigh likelihood
Communications · framework
24-month cycleWindow: Apr 2026
Deutsche BahnHigh likelihood
Media account · review
36-month cycleWindow: May 2026
ADACLikely
Digital & performance
18-month cycleWindow: Jun 2026
Based on historical cycles · updated daily
What Sonde detects

Five signals that matter
for agency new business

Classified and scored across 10+ criteria, matched to your agency profile.

RFP
Pitch activity
Account reviews, pitches, and RFPs — scored on fit and urgency.
Account move
Account moves
Agencies winning or losing accounts. Every move is an opening.
Leadership change
Leadership changes
New C-level appointments. Reviews happen in the first 90 days.
Tender
Public tenders
DE and EU procurement — classified by budget, sector, and deadline.
Market intelligence
Market intelligence
Budget cycles, M&A, sector shifts. Context for better decisions.

All five types classified automatically using a purpose-built AI classification model trained on agency trade press across DE and EU. No manual curation.

"We used to find out about pitches from LinkedIn. Now we know before the briefing is even public. That's the difference."

Head of New Business
Independent creative agency · 80 people · Hamburg

"The scoring model is what sets it apart. It doesn't just surface signals — it tells you which ones are actually worth your time."

Managing Director
Full-service agency · Top-10 DE by revenue

"My BD team now starts each morning with Sonde. It replaced three separate monitoring tools we were paying for and not really using."

CEO
Performance & digital agency · Frankfurt
Pricing

Built for serious BD teams

Three tiers for how deeply you want to work the intelligence.

Scout
€99
per month
  • DE trade press · 6 sources
  • Pitch + account signals
  • 7-day signal window
  • Morning Briefing email (Mon–Fri)
  • 1 user seat
Optional modules
CRM
Intelligence Most popular
€199
per month
  • All 5 signal types
  • 25+ sources DE + EU
  • 30-day signal history
  • AI insights + suggested actions
  • Morning Briefing email (Mon–Fri)
  • Draft outreach (coming soon)
  • Up to 3 user seats
Optional modules
CRMPitch
Network
€599
per month
  • Everything in Intelligence
  • Morning Briefing email (Mon–Fri)
  • Draft outreach
  • CRM integration (HubSpot, Pipedrive)
  • Warm contact paths
  • International coverage
  • Company intelligence graph
  • Agentic BD workflows
  • Unlimited user seats
Optional modules
CRMPitch
◎CRMModule

Contacts, companies, and a shared pipeline — right next to your signal feed.

ContactsPipelineDealsCompany profile+ more coming
✦PitchModule

AI-powered RFI/RFP responses — built on your reference database.

AI RFI/RFP responseReference library+ more coming
Private beta

Too early to talk about pricing.

We're in beta and still figuring it out. Request access and we'll be in touch.

hello@sonde.one