Sectors covered
InsuranceRetailAutomotiveFinanceTelcoFMCGPublic sectorTechnology
Private beta open

Know about the pitch before it lands.

Sonde monitors 50+ trade press, tender, and procurement sources across DE and EU — and tells your BD team what to act on before competitors know.

50+ sources acrossTrade pressPublic tendersProcurementBusiness news
50+
Sources & queries monitored daily
16
Signal types, AI-classified
55
CPV codes across 9 procurement categories
< 1h
From publication to scored signal
Serviceplan Group
PipelineContactsCases
Ask Sonde
Account
Today
RFPAutomotive · DEDue in 14d
971h
Major automaker puts brand and digital communications up for pitch across Europe
Integrated creative and digital account across six European markets. Estimated volume €12–18M p.a. Agency presentations planned for May.
Insight + Action
Pitch window open. Incumbent losing after 4 years — internal pressure on performance proof and digital maturity. International setup preferred.
Submit credentials with EU market coverage and automotive cases within 72h.
MK
Michael König
VP MarketingBMW Group
Contact
Detail Save Pipeline
Message
Leadership changeFMCG · DE
843h
New Chief Growth Officer at leading FMCG group — starting April 2026
Moving from international consultancy. Digital transformation and performance focus declared priorities for first 100 days.
Insight + Action
New C-level hires trigger agency reviews within 90 days in 78% of cases.
Contact window: 60 days. New leadership typically reviews all agency mandates. Prioritise relationship building now.
SL
Dr. Sarah Lehmann
Chief Growth OfficerHenkel
Contact
TenderPublic sector
886h
EU tender: Strategic communications consultancy for federal agency 2026–2028
Framework contract over 3 years · Volume €4.2M · Deadline 12 May 2026 · Multiple lots possible.
SearchAgencySavedSettings
Sort feed
Relevance
Data sources · 3/5 active
Trade press
30 sources · DE
Tenders
12 databases · DE + EU
Business press
15 sources · DE
International
22 sources · EN
Private tenders
Coming soon
Signal sensitivity
Broad70Strict
Timeframe
24h3d7d14d30d
Trusted by agencies and advisors
OmnicomWPPPublicisServiceplanJung von MattCharles & CharlotteThe Ambition
Private beta open
An open intelligence layer — no gatekeeper, no consultant, no broker.

We don't consult, place, or broker. We surface what's moving in the market — early, classified, and without a stake in the outcome. We built neutral infrastructure — so agencies, advisors, and BD teams can work from the same unfiltered signal, and draw their own conclusions.

Sectors covered
InsuranceRetailAutomotiveFinanceTelcoFMCGPublic sectorTechnology
sources · last crawl 15:42
CategoryArticlesSignalsStatus
Trade press · DE11238OK
Public tenders · DE3116OK
EU procurement238OK
Private tenders185OK
Business press · DE477OK
International · EN8411OK
23/25 sources active · next run in 48 min
01 · MONITOR

50+ sources. Classified in real time.

Sonde scans trade press, tender databases, and procurement registries — every article classified and scored against 10+ criteria.

Signal · Automotive RFP
92
Relevance score · High confidence
Sector match95%
Budget fit88%
Timing signal91%
Incumbent vulnerability82%
BMW Group
Munich · Automotive · €14M est.
High priority →
RELEVANCE ENGINE

A scoring model that learns with your team.

Every signal is scored 0–100 against your agency's sector focus, geographic footprint, and past case history. The more you use Sonde, the sharper it gets.

Ask Sonde
"What should we do about the BMW pitch?"
Based on the RFP timing and your automotive credentials from Schmitz Cargobull, I'd recommend three actions:
Submit credentials package
Include EU market coverage + automotive cases
72h window
Identify procurement contact
Likely via BMWK supplier portal
This week
Flag to leadership for capacity
Pitch prep estimated 3–4 weeks
Plan ahead
RECOMMENDED ACTION

AI tells you exactly what to do next.

For every high-signal opportunity, Sonde generates a specific, prioritised action — who to contact, what to prepare, and when to move.

Tender Pipeline
Federal agency pre-notice
BMWK · Digital transformation comms
€2.4M
Pre-notice
Stadt Hamburg
Tourism & city marketing · Annual
€1.1M
Tracking
EU Commission · DG COMM
Media services framework · SIMAP
€5.8M
Upcoming
Bundeszentrale für polit. Bildung
Campaign services · Q3 cycle
€680K
Tracking
PROCUREMENT INTELLIGENCE

Spot opportunities before they go public.

Sonde monitors procurement pre-notices, budget cycle signals, and fiscal year patterns across German federal and EU databases — often 30+ days before open tender.

Five signals that matter
for agency new business

Classified and scored across 10+ criteria, matched to your agency profile.

RFP
Pitch activity
Account reviews, pitches, and RFPs — scored on fit and urgency.
Account move
Account moves
Agencies winning or losing accounts. Every move is an opening.
Leadership change
Leadership changes
New C-level appointments. Reviews happen in the first 90 days.
Tender
Public tenders
DE and EU procurement — classified by budget, sector, and deadline.
Market intelligence
Market intelligence
Budget cycles, M&A, sector shifts. Context for better decisions.

All five types classified automatically using a purpose-built AI classification model trained on agency trade press across DE and EU. No manual curation.

"We used to find out about pitches from LinkedIn. Now we know before the briefing is even public. That's the difference."

Head of New Business
Independent creative agency · 80 people · Hamburg

"The scoring model is what sets it apart. It doesn't just surface signals — it tells you which ones are actually worth your time."

Managing Director
Full-service agency · Top-10 DE by revenue

"My BD team now starts each morning with Sonde. It replaced three separate monitoring tools we were paying for and not really using."

CEO
Performance & digital agency · Frankfurt

Built for serious BD teams

Three tiers for how deeply you want to work the intelligence.

Scout
1 user · DE sources
  • DE trade press · 6 sources
  • Pitch + account signals
  • 7-day signal window
  • Morning Briefing email (Mon–Fri)
  • 1 user seat
Optional modules
CRMAsk Sonde
Intelligence Most popular
Up to 3 users · DE + EU
  • All 16 signal types
  • 50+ sources DE + EU
  • 30-day signal history
  • AI insights + suggested actions
  • Morning Briefing email (Mon–Fri)
  • Draft outreach (coming soon)
  • Up to 3 user seats
Optional modules
CRMPitchAsk Sonde
Network
Unlimited · International
  • Everything in Intelligence
  • Morning Briefing email (Mon–Fri)
  • Draft outreach
  • CRM integration (HubSpot, Pipedrive)
  • Warm contact paths
  • International coverage
  • Company intelligence graph
  • Agentic BD workflows
  • Unlimited user seats
Optional modules
CRMPitchAsk Sonde
CRMModule

Contacts, companies, and a shared pipeline — right next to your signal feed.

ContactsPipelineDeals+ more coming
PitchModule

AI-powered RFI/RFP responses — built on your reference database.

AI RFI/RFP responseCase Library+ more coming
Ask SondeModule

Ask Sonde anything about your signal universe — AI-powered analysis across all your data.

RAGAI assistant+ more coming
Private beta

Too early to talk about pricing.

We're in beta and still figuring it out. Request access and we'll be in touch.

hello@sonde.one
GDPR compliant
EU-hosted · data processing under GDPR
Zero-knowledge architecture
We can't read your data · end-to-end isolation
SOC 2 / ISO 27001
Enterprise-grade certified infrastructure
Your data, full access
Full API access to all contacts, cases, and pipeline data